Folks have been chattering about Google Page Experience Update since 2020, and now it is finally launching in mid-June 2021.
“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. We also announced details on what will be included in the update, a new Page Experience report in Search Console, and support for signed exchanges for all content on Google Search.” Google wrote an article.
Google Page Experience Update has come up with the new wonders of SEO optimization, AMP (Accelerated Mobile Pages), and more user-friendly to SEO than before. But, it can make the website ranking incredibly shifting up and down. Now, a totally exotic website or article can rank in the SERP.
Do you want to know everything about google page experience update 2021? How to get prepared for the new update 2021? What are aspects that keep in mind for the latest SEO Algorithm 2021? No worries, I’m glad to tell you, you’ve landed on the correct page. To know more, stay with us. Before getting into the deeper roots, let’s start with the basics.
What is Google Page Experience?
Google is growing daily with effective changes to be more user-friendly to Search Engine Optimization (SEO). Google has always prioritized the user experience. So, Google introduced a new ranking factor called ‘Google Page Experience,’ and it isn’t just limited to SEO ranking. Google has been spilling up the beans since May 28, 2020, for Page Experience Update. Multiple factors comprise Google Page Experience. The question arises why does google warn far ahead before? Indeed, it is one of the most extensive updates, and it is different from others. Hence, Google released Core Web Vitals in May 2020, and there is still more to come. So, the website owners and small businesses should be prepared for it.
Google and SEO Ranking
Google and SEO ranking are continuously changing, and it is a highly competitive place to win the top 10 in SERP. No one other than Google knew the exactly defining measure of SEO ranking. Hence, SEO experts have conducted multiple experiments to prove that the strong command on SEO works and SEO isn’t dead. The keyword research, keyword density, and other factors are linked to SEO optimization. But, now Google has come up with exotic features. They have the highest and lowest points; there are no midpoints in them. Either your article will rank or relinquish its ranking status. Well, let’s start understanding the key features. What is core web vital, and what will be its role in Google page experience?
Core Web Vital
Core Web Vitals play an integral part in the google page experience. Indeed, it is the latest update for the user-centric matrix. It mainly consists of three main components.
- FID( First Input Delay)
- LCP (Largest Contentful Paints)
- CLS (Cumulative Layout Shift)
FID(First Input Delay)
FID is a parameter that revolves around the speed of processing the website. It has made specific rankings that rate the experience of the user. If the speed of uploading or opening the website is below 100ms or an exact 100ms, it is a good profile. If the rate stays between 100ms to 300ms, it is an average speed. Well, more than 300ms could be not so good for the Google Page experience. So, it is time you need to improve your website.
The next question arises to mind how can we improve our FID? Well, there are some tips and tricks:
- Lessen the impact of third party company
- Closely study your website that what is making the interaction less enticing.
LCP (Largest Contentful Paints)
LCP is essentially the time measured to process the click of a website by the user. Even the processing of pictures and uncertain ads or pop time will also be recorded as well. Now, placing multiple ads can be a problem for your website, or you can lose your ranking in the ocean of millions of content on the same micro-niche. Field data is mainly gathered from Chrome User Experience Report. Let’s understand LCP better with experts.
“What should be my LCP element?” should always be the first question to answer when working on optimizing your LCP.
When working on LCP optimization, I’m finding that, in most cases, the LCP element isn’t the page’s most important content. Instead, it’s the cookie consent banner or a promotional banner/modal. Do these elements reflect the useful content? No!
So the first step is to write down the most eligible LCP candidates for each page type. For example, for a blog post, they could be the h1, the cover image, and the first paragraph of the article. For a product details page, they could be the product image, name, and price. You can fill in a table listing all the page types of LCP candidates and discuss it with the team.
The second step is then to prioritize the elements of our LCP candidates. The aim is to display them as fast as possible.
CLS (Cumulative Layout Shift)
Last but not the least component is CLS. Its primary consideration is to measure page visibility. It is not seized in the time limit; hence it depends on the viewport, image, and other features. Well, Google has given a score to tell you what will be your website ranking? Google has always brought assistance to the user and provider.
- Good will be less than 0.1
- Need improvement or average > 0.1 <=0.25
- Poor > 0.25 (point to ponder)
When Google launched Core Web Vital, Boolean Check was already coexisting with SEO AND SERP earlier. Google has launched versatile functions earlier and will get renewed now in the upcoming update. Few key features are as follows:
- Using HTTP (no more poor URL)
- Secure browning for user
- No intrusive Interstitials
Google has timer launched exclusive features that provide a user-friendly experience, and Mobile-friendliness is one of them. More than 33% of google users use mobile phones. A large majority of users are on the phone. So, google prioritize mobile-friendliness devices and also launched AMP (Accelerated Mobile Pages). Experts and consultants have predicted that the next biggest thing after SEO is AMP.
Using HTTP and Safest browsing
HTTP has become an integral factor for Boolean Checks. Poor URLs can lead to losing the ranking of your pre-existing website. HTTP and safe browsing are coexisting simultaneously. By that time, the user has also developed a sense of credibility, and he wants to use the safest medium.
No intrusive Interstitials
Intrusive interstitials are pop ads, and they are primarily offensive. When strange pop-up ads appeared on the screen, users get bad experiences. The user now wants to avoid those websites with unnecessary pop-ups. The user always prefers no abusive interstitials, so google made no intrusive interstitials a benchmark for google page experience.
Google has aimed to improve the content more than ever. Google page experience is one of the most awaited updates. And, it can completely change the dynamics of preexisting rankings. So, website owner, be ready for it. Improve your content and make new betterment. Best of luck!