Google continuously releases core algorithm updates that typically spaced a few months at a distance. Even though this is a quite unsurprising occurrence, it causes apprehension in the global SEO community whenever it occurs. With every core algorithm update released by Google, your top-ranking pages will lose their SERPs positions.
The actual challenge with these Google core updates is that they don’t specifically target anything. They in general don’t bring down any specific content, for instance. When a new Google algorithm update is proclaimed, it’s anyone’s approximation how different websites will carry out after the roll-out of core update has over.
This unknown causes substantial apprehension among online marketers, webmasters, content creators and others. However, with the accurate response effort, these Google core algorithm updates don’t have to be that much frightening.
Let’s discuss the necessary actions that you can take right after a core update. I am sure these steps will help you in finding out how your website was contacted, and give you an advantage on any recovery actions that you may need to take.
The last December 2020 Google core algorithm update upset the whole SEO world and tapped numerous online small businesses off of the first and second pages of search engine results.
Since google update 2020, Google’s latest core update has disordered the SEO rankings and left many online small business owners speculating what strategy they can implement to recover their lost traffic and search engine rankings. If that is the situation you are currently dealing with, don’t worry because there are strategies that you can implement to recover your lost rankings and traffic.
Here is how you can recover your website’s lost rankings and traffic.
Wait Until the Rollout Is Over Completely
Are you experiencing a decline in your online business just right after Google’s core update? Don’t get panic. All you need to do is to wait for another week or two before you start adjusting your new SEO strategy. The Google core update may not be done rolling out and your traffic and website decline may just be for short-term.
Build Quality Links
Quality links include backlinks and outbound links. If you’re linking out to irrelevant, non-authoritative or spammy websites, you need to remove them at your first free instance. Likewise, your website won’t get traffic unless it’s receiving first-class backlinks from a reliable source. You can also find backlinks guides online that will help you in generating a reliable authoritative backlink. Most of these guides include;
There are many guides floating around that walk you through the process of backlink building, most of which comprise the following:
- Guest blogging on authoritative sites
- Replicating backlinks from competitors
- Sharing branded infographics
- Repair broken backlinks
Keep It Relevant
Every year, Page Rank puts increasing significance on the search objective. In case your content doesn’t match the objective behind any search, Google won’t support your content. This comes down to your keyword research custom.
For instance, if you have targeted “how to get online work” as your basic keyword, although you are writing about where you can get online work, you will get a Google penalty. Therefore, it is necessary to keep your content as relevant as possible to the objective of the search.
Update and Improve Your Content
User experience is one of the major ranking factors. Luckily, it’s quite an easy repair. All you need to do is to make sure every article post is precisely formatted without off-putting or inappropriate on-page elements. Categorize the page in nested subheadings and split each section into two to three paragraphs.
Clearly, the quality of content is at the core of user experience. Make certain that everything you publish is sophisticated, glitch-free, well researched, and that it includes images and quality outbound links. It is also recommended that updating your previously published content and attached it to a regular posting routine, at least one post per day.